Artist D. S. Bradford Marks 9/11 Anniversary With Augmented Reality Tribute
Philadelphia artist D. S. Bradford has made headlines recently with his Go Love Universally augmented reality initiative, bringing his interactive experience to the International Space Station. Now, Bradford has brought a simple, yet powerful, AR experience to the 9/11 Memorial in New York City.
Based on early reports that stated the Tribute In Light would not take place due to COVID-19, Bradford saw it fitting that some form of tribute should take place. While it was later announced that the memorial event would go on as planned, the artist continued forth with his piece, viewable via the Artivive app.
Because of the all-to-familiar 2020 theme – COVID-19 – Bradford started producing augmented reality art as a way to give people something to enjoy culturally, even though travel restrictions prevented in-person attendance at museums and galleries throughout this period. Bradford’s work has appeared in Philadelphia, New York City, San Francisco, Los Angeles, London, Barcelona, the International Space Station, and Mars (if you can get to it!).
ARPost profiled Bradford’s unprecedented accomplishment:
Go Love Universally is his first space art initiative. The launch of his virtual piece called Future makes him the first-ever artist to create accessible immersive art in space.
Bradford says, “Technology, in combination with creative minds, has brought augmented reality art into the forefront of the cultural experience in our world today. While augmented reality art has existed for some time, it seems to be more widely accepted now more than ever as a real viable medium for expression. From Barcelona to the International Space Station, art can show up in the most unexpected places. It’s a fun, welcome surprise!”
The idea for the art venture was introduced in an interview with Philadelphia Weekly,
“While social distancing, I was able to come up with a way to share positive messages with people using augmented reality and recognizable visual triggers found easily around Philly.
It is a way for a mass amount of people to interact with their surroundings in a safe way that also creates positive feelings through the messages being communicated.”
D. S. Bradford looks forward to more augmented reality art installations in the near future and working with other renowned artists to bring even more AR art into the collective consciousness.